- To introduce fresh, innovative designs that are always encouraging, optimistic and inspired by the Word of God.
- To be good leaders, teachers and stewards of our resources and talent and use what we have wisely to love and serve others.
- To be professional, creative, innovative and service-minded to give our customers the best shopping experience possible.
- To offer quality products - not the cheapest products.
- To always remember that everything we do and have is made possible by the grace of God. To Him, we give all glory.